The priciest home in Beverly Hills in now on the market for $100 million, and realtors are taking the most unconventional approach we’ve ever heard of to sell it.
Realtor Drew Fenton, of luxury homes firm Hilton & Hyland, has contracted public relations outfit The Society Group to help advertise the over 20,000 square foot mansion known as Opus. The three-minute video they’ve come up with to showcase the property can best be described as softcore porn.
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Nile Niami, CEO of Skyline Development, designed the home along with architect Paul McClean, and he says they looked at the trailer with a cinematic eye.
“This is the last opportunity to own a turn-key property in this celebrated neighborhood,” says Niami, a former Hollywood producer turned developer. “We took a darker approach to the styling and direction of the trailer because as night falls on Opus, the house has a very alluring and undeniably sexy vibe that needed to be captured. I kept telling the director ‘Go darker… go sexier….’ and was thrilled to see the results—a woman who is transformed and empowered by the beauty of Opus.”
Niami’s experience in the film industry was no doubt the impetus behind the project. Revolving around the idea of a modern day Cleopatra, the trailer (both general and mature audience versions were released) borrows from such avant garde film movie directors as David Lynch and Stanley Kubrik, which is exactly the mood The Society Group CEO Alexander Ali says they were trying to create.
“We drew inspiration from David Lynch, the film ‘Eyes Wide Shut,’ and Beyoncé’s visual albums,” Ali said. “We cast five French models and chose a five-person French production crew who specializes in luxury brand clients such as Hermes and Chanel. Since we couldn’t find any music that matched our vision, we asked the production company to score the video from scratch.”
As you can imagine, the house is beyond spectacular. Here’s a quick look.
